The One Word Every Prospect Loves

WE'RE talking about the word “you.” Using the word “you” gets your prospect’s attention and keeps them reading. It’s vital that your reader regards herself as the target of your message, and there is perhaps no better way to begin that process than to use the word … Continue reading

How to Increase Your Profits Right Now

Dan Kennedy tells the story of one of his clients who ran an introduction agency for divorced American men to meet foreign brides. (This was the pre-internet days.) Dan persuaded his client to raise his price from $395 to $3,995. (Not a typo – he multiplied his price by 10.) Would you … Continue reading

Double Sales With Three Magic Words

If you’re in the internet and online marketing niche, then I’ve got three words for you that increase sales – sometimes as much as doubling sales. There are a LOT of new people entering the online marketing realm every day of the week. They come seeking ways to make money from their … Continue reading