Your logo represents your business and serves as a signpost to the world. It’s not just a luxury – it’s a necessity and a business asset. In fact, if you don’t yet have a logo then you’ve got to ask: ‘Are you serious about your business or not?’
Here are 10 reasons to consider getting your own logo as soon as possible:
1. To promote your business. Logos project your business image to visitors, customers and future customers. A well designed logo says you’re serious about what you do.
2. To give you credibility and professionalism. When prospects see your logo on your websites and social media, they associate that logo to your business and even begin to look for it.
3. To make you more memorable. A business name only goes so far in triggering memory. As they say, a picture is worth a thousand words. And a catchy business logo makes you and your business far more memorable. After all, what’s the use of being seen if you’re not remembered? Of two similar businesses competing for the same customers, the one the customers remember is far more likely to get the business.
4. To clarify what your business does. Business names can sometimes be unintentionally deceptive, vague or simply unclear when it comes to the types of products or services your business offers. For example, Blue Rabbit Racetrack could be a place where blue rabbits race, or perhaps cars, horses, dogs or even people. By adding a Greyhound to the logo, it instantly becomes clear that Blue Rabbit Racetrack is for racing dogs.
5. To look bigger and more established. Like it or not, people tend to think a logo means you’ve been around the block and you’re a “real” business.
6. To attract new business. Because you look and ‘feel’ more professional with a logo, prospects tend to trust you more.
7. To brand yourself. In the eyes of prospects, John Smith without a logo is just John Smith. But John Smith with a logo is a company – and thus appears more stable and trustworthy.
8. To increase your business’s value. If you decide to sell your business one day, having a well-rounded package that includes marketing materials, graphics and a professional logo increases your business’ perceived value.
9. To attract venture capital. See #8 above.
10. To endear your company name to your clients. The right logo can make your business seem downright fun and friendly. For example, Da Foodie’s logo has me smiling and feeling good before I even know exactly what they’re offering: http://dafoodie.com/
How do you get a logo designed? You can Google logo creation and get hundreds of companies vying for your business. Most charge in the $100 to $300 range, while others charge far more. I remember reading years ago that the U.S. Postal service paid a million dollars for their (then) new logo.
You, on the other hand, do not need to spend $100 or a million dollars. There are many reputable free and low cost logo creators online that can get you up and running with all of the benefits we’ve talked about above, and they are just a quick Google search away!