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7 Deadly Sins of Online Copywriting

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Whether you’re working on your newsletter, blog, website, or a social media caption, ultimately, the bells and whistles and UX optimization will mean little if the words on the screen alienate your audience.

Today’s readers expect a certain structure to online copywriting, and demand a certain quality to be kept entertained and engaged.

Here, we’ve gathered the most common, but most critical sins in B2B and B2C copywriting.

Get the full story: 7 Deadly Sins of Online Copywriting


Impellium is an online media company focussed on personal and business growth strategies for home business owners and lifestyle entrepreneurs.

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