The small business world can be a grind working in and on the business to reach goals and milestones and grow.
Owners and employees wear a lot of hats and often excel at filling a lot of roles.
Something that gets squeezed out is marketing.
These are often identified as the website and campaigns that impact lead or sales generation closest to the last click or to the conversion. Those include things like email marketing, SEO, and paid search.
Often, social media is left out of that mix or only done in a way that meets a bare minimum to show the business is real.
Social media doesn’t have to be a massive commitment or time investment.
By working smarter and not harder, you can use eight tips to put together a social media strategy that makes sense for the resources you have and ultimately can engage your audience and positively impact your business.
Read the full story here.