Email marketing has come a long way since the early beginnings of the internet. Long gone are the days of opening up your Hotmail account and having to manually cc everyone in your list to send a message. Today, of course, there are numerous platforms that will help you automate the process, to a very high level of sophistication in fact. How can a small business owner best leverage email marketing to their best advantage ?
There are 3 key areas to master for email marketing success in your small business:
- Articial Intelligence (or Big Data)
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