AS a home business entrepreneur, you’ve heard that outsourcing (or delegating) is a great way to grow your business online. And while you’d like to get started straight away, you’re not sure how.
You’re not sure where to start or what steps to take to get the ball rolling.
Here’s a quick breakdown that may help you along…
Step 1: Determine Your Needs
Your first step is to figure out what to outsource. Ask yourself these questions:
What jobs do you need done? Here you need to evaluate all areas of your business, such as: Marketing, Copywriting, Graphic Design, Bookkeeping, Customer Service.
THEN draw up a list of regular tasks that need to be completed in each of these areas.
Then you need to think about whether it’s more cost-effective to outsource these tasks or do them yourself? At this point, it may be helpful to work out how much your time is worth per hour; For example, do you normally charge $200 for 4 hours of your time? Then you are worth $50 per hour.
Next, work out how long it would take you to complete a particular task and multiply this by your hourly rate.
Example: Let’s say your time is worth $50 per hour and it would take you two hours to create a graphic – that’s $100 of your time. If you can find someone to do it for less, then it may be more cost effective to outsource the task. Granted, there are other factors that come into play, like whether you actually have the cash sitting in the bank! But this should help your thought process.
Step 2: Advertise Your Job
Once you’ve worked out what tasks you need to outsource, your next step is to advertise the job in order to attract as many qualified prospective freelancers as possible.
While there are a variety of ways to do this – and you should utilize as many of these methods as possible – one great way to do it is to post your project on a freelancing board like Upwork.com. You’re bound to attract plenty of qualified candidates!
Step 3: Choose a Vendor
At this point you’ll be spoilt for choice. But try not to make your choice based on price alone.
Instead, do your due diligence to find the most reliable freelancer who’ll get the best results for you. That means checking the freelancer’s feedback rating, testimonials, business history and portfolio.
This step takes a bit of time upfront, but it will save you a lot of time, frustration and money in the long run.
Once you’ve researched all the candidates, select the best one and hire him or her. Then move on to the next step…
Step 4: Manage the Project
Whether you get mediocre or great results is largely going to depend on what you do at this step.
That’s because you need to do the following:
1. Provide a clear brief and instructions. Your freelancer may have some amazing talents, but mind reading probably isn’t one of them. And that’s why you need to provide a clear and accurate “no guesswork required” brief for your freelancer.
2. Offer protocol checklists to help your freelancer produce the best results. Secondly, you need to continue to communicate your wishes and help your freelancer do great work for you. And one way to do this is by offering a protocol checklist for each project.
What is outlined above is a framework for outsourcing your work. But you may also want to fill the gaps and acquire other pieces of information like sample briefs and protocol checklists. Maybe also find out how exactly to do your due diligence, and what are some of the other ways to find quality freelancers.
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