Many people live with a mindset of scarcity which shows up in their lives as a lack of wealth, success or opportunity. Much of this is driven by advertisers and the media in general. We are encouraged to consume more than we need.
Like it or not, the balance of power in the marketplace has shifted from sellers to buyers. Buyers have more information at their fingertips and more choices available than ever before.
As a marketer, your objective is to get your customer’s attention, hold it, and then make the sale.
Have you heard the saying, “Attitude is everything”? This adage reveals a great truth: the perspective you take in any situation ultimately determines the outcome.
Using the word “you” gets your prospect’s attention and keeps them reading. It’s vital that your reader regards herself as the target of your message, and there is perhaps no better way to begin that process than to use the word “you.”
If you’re competing on price alone, you’re never going to do well. But if you can reposition your offer so that you can charge more, then you become the gold standard that people want.
If you’re in the internet and online marketing niche, then I’ve got three words for you that increase sales – sometimes as much as doubling sales.
This might freak new marketers out. “It’s too easy!” “This can’t be ethical.” “I don’t feel right doing this.” What they’re really saying is they’re scared.
Do you enjoy speaking and explaining things? Do you have a topic you're knowledgeable about, even passionate about that others want to know more about?