Six years after starting a blog called the Huffington Post, Arianna Huffington sold the website for 315 million dollars.
Beginning your relationship with your new subscribers in this manner can make a tremendous difference in the lifetime value of your customers.
If you focus on making sales, then you’ll make sales.
Whatever the event, if you can effectively share it with your readers, you can amp up your professional credibility by several notches in one weekend while increasing your readership and even your sales.
Imagine you get a new subscriber on your list who doesn’t know you from Adam. How are you going to hook him forever? By using open loops, of course.
If you have a blog you might want to consider allowing others to post on it. Here's why.